The proliferation of broadband has brought about the convergence of the Media and Digital technology disciplines. Correspondingly, the Agency sector has been quick to evolve its service offerings.
With the ability to download entertainment content and deliver targeted advertising via mobile, the PC and increasingly through home entertainment devices, the drive to generate revenue from all manner of new and classic archived content has never been higher. Customers too are becoming more mainstream as video entertainment gains an increasingly strong footing with the casual, lifestyle gamer.
The line between traditional and digital media has faded, leading to a need for individuals with blended skills who can effectively manage brand communications across all sales and media channels.
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