On June 28th, Google announced a new project, Google + a social networking service which will put the company head-to-head with one of the other biggest names on the internet—Facebook. Although Google+ is still in a limited field trial, in the time since the announcement, Google’s brand perception has begun to soar, led by a lift among the 18-34 age group.
Over the last three years, Google has consistently been one of our highest rated brands and any new product from the company has the potential to be boosted simply by the company’s name itself. In addition to the reports of the social networking war to come, Facebook’s old foe, MySpace, has surfaced again as news of the sale circulated last week. While renewed attention and the announcement that Justin Timberlake would be taking a key role in the website which has helped give the brand a Buzz boost in recent. Nevertheless, it is too early to discount a surprise comeback by the faded network in the social network competition to come.